Zurich Insurance Company Ltd - Social Media: See how social media is changing the way we communicate
Zurich and Social Media - The rapid rise of social media has changed the way we communicate. Zurich Insurance Company Ltd (Zurich) sees the opportunities and is already successfully engaging with people through several different Social Media channels.Yet the employee use of Social Media networking sites brings out challenges for Zurich which are addressed in Zurich's Social Media Guidelines.Zurich has developed Social Media Guidelines to help employees make sensible decisions about their online interactions, provide clear direction on the importance of protecting Zurich's as well as their own reputation and finally to respect third party rights and further regulations.Reference: Zurich Insurance Company Ltd, Social Media, Social media guidelines, Social networking, Social media use, Search, Digital, So simple, Because change happens, Zurich HelpPoint, Zurich insurance, Twitter, Facebook, LinkedIn, YouTube, Customer support, Communication, Online interaction, Reputation management, Zurich HelpPoint
Channel: People & Blogs
Uploaded: June 20, 2011 at 10:05 am
Author: zurichglobal
Length: 02:22
Rating: 5.0
Views: 3973
Tags: 'Zurich Insurance Company Ltd' 'Social Media' networking' media use' Search Digital 'So simple' 'Because change happens' HelpPoint' insurance' Twitter Facebook LinkedIn YouTube 'Customer support' Communication 'Online interaction' 'Reputation management'
Video Comments
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fatknees (November 30, 1999 at 12:00 am)
not what i'd expect from an insurance company, and that's a good thing! Great vid!
muraschal (November 30, 1999 at 12:00 am)
well done... |
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